Music Business

Esther shares tips and knowledge on the music business aspect of piano teaching, independently releasing your music, social media and marketing tools.

The Next Level: What Social Media Marketing Can Do For Music Teachers and Musicians

I wanted to pen some reflections I had over a recent workshop I did with local music teachers and musicians on social media marketing...

Esther Ling

May 56 min read

Little Liars, Big Laughs: When Kids Try to Talk Their Way Out of Trouble

Cheeky Wind, a heart-warming children's song by Esther Ling I have been enjoying this journey of releasing my latest song, Cheeky Wind ;...

Esther Ling

Apr 145 min read

5 Effective Ways for Musicians to Build A Mailing List

If there's one platform that's still solid and long-lasting in reaching out to your client base or fan base, it is the e-mail. E-mails...

Esther Ling

Mar 305 min read

3 Tips on Social Media Marketing as a Musician

Since I embarked on my journey as a indie musican, I learned 3 useful things about social media and how it helped with marketing my music..

Esther Ling

Jan 65 min read

3 Things to Consider When Writing a Song Lyric

I’ll admit. My creative writing ideas do come at random times. Like when I’m loading the dishwasher. Folding towels. Or cleaning the...

Esther Ling

Jul 14, 20245 min read

3 Behind-the-Scenes Work of an Indie Musician

Working in any performing arts scene requires a high level of attention to the work behind the scenes. Not only does it require a lot of...

Esther Ling

Jul 1, 20242 min read

3 Studio Must-Haves for the Piano Teacher

*Disclaimer: This post has affiliate links in it. I receive a small comission from purchases at no additional cost to the buyer. I only...

Esther Ling

Jul 19, 20224 min read

3 Tips on Finding Balance with Teaching Work and Family Time

During my low-energy days, I am positive I am not the first to type in Google “How to balance piano teaching and family life.” I have to...

Esther Ling

May 18, 20226 min read